February Sponsorship Update — Spring is Around the Corner

Year-Round Activity, Growing Programs, and What’s Ahead

It may still feel like winter, but at Beverly we are already turning our focus toward spring—and with good

reason.

While our show circuit operates year-round, spring represents a meaningful shift across the entire Beverly operation. Longer days, outdoor riding, and expanded programming bring renewed energy to our community, our competitors, and our sponsors alike.

A New Spring Standard: Competition, Space, and Experience

With our Grand Prix arena now firmly established, this spring is especially exciting. For the first time, Beverly spring shows will operate across multiple rings, allowing for improved scheduling, greater participation, and more dynamic experiences for both riders and spectators.

Just as importantly, this multi-ring format creates new opportunities for hospitality and sponsor activation. Expanded viewing areas, improved traffic flow, and thoughtfully designed gathering spaces allow brands to engage meaningfully with riders, families, and guests throughout the show day.

Spring’s Quiet Promise of Summer Polo

Spring also brings the first whispers of summer polo—and the season ahead is shaping up to be exceptional.

Our summer tournament schedule is now set, featuring:

• An expanded VIP deck

• A lively and growing spectator berm

• New brand-forward opportunities, including team jerseys

• Increased engagement around match play and finals

Polo continues to be one of Beverly’s most dynamic spectator offerings, and this season introduces new ways for sponsors to be seen, remembered, and celebrated.

The Heart of Beverly: Year-Round Lesson Programs

While competition and polo create excitement, Beverly’s year-round lesson program remains the heart of our mission.

With expanded lesson schedules and offerings, this program continues to serve entry-level riders and the local community—many of whom are discovering horses, riding, and horsemanship for the first time. Beverly is committed to access: access to horses, access to education, and access to the transformative power that horses bring to people’s lives.

This foundation fuels everything else we do, creating lifelong riders, informed competitors, and deeply engaged families.

Sponsorships That Meet You Where You Are

Sponsorship opportunities at Beverly remain flexible, scalable, and intentionally designed to support brands at every level. From micro-sponsorships to presenting partnerships, we work collaboratively to align visibility with your goals.

New and expanded activations this year include:

• VIP deck takeovers for clients and special guests

• Curated polo match experiences

• Branded winner circles and awards moments

• Vendor tents and on-site activations at shows

• Expanded opportunities to be heard, seen, and experienced

Ready for Spring—and Beyond

There is no offseason at Beverly—only evolution. As we move into spring and look toward summer, we are energized by the growth across our programs and grateful for the sponsors who make it possible.

We are ready for the season ahead, and we hope you will join us—this spring and beyond.