Every year brings change and growth, but this year was truly exceptional. Here are a few highlights from the year and some things to look forward to in 2025!
As always, the year began with a laser focus on our clients and helping them realize their goals. Whether those goals were to take more consistent lessons, try out some onsite showing, or qualify for and compete at finals, 2024 was committed to making our clients’ dreams come true.
This commitment required several key moves:
2024 Highlights
Expanded Team & Services
With our clients’ goals shifting to more lessons, elevated boarding and rehab care, and showing, it was time to bring in new talent.
We welcomed DJ and an all-professional team that includes Rachel as our rehab specialist and assistant trainer and rounded out with a full-time show grooming staff.
We implemented a consummate client communication and horse management system to operate our diverse client programs at the highlest level of personalized and professional service.
New Lesson Options
With more professional staffing, we could offer more lesson options and tiers. We introduced group lessons for our boarders and school horse clients to bring more variety and flavor to our lesson offerings.
Recognized Show Series
With more client interest in showing, we made showing easier by bringing recognized shows to them.
We are now proud to host monthly shows recognized by both the VHSA and BHSA.
We also developed a full-service offsite show calendar and program to take our Beverly quality service on the road.
Horse Procurement & Leasing
With our clients’ goals growing it was time to get to work on finding the perfect equine partners for those who were ready to take this step.
We implemented a scalable, simple, and transparent leasing program and outfitted our riders with the right equine partners to make their dreams a reality.
With experienced staff, carefully selected equine partners, and more accessible and varied showing options, we could make big plans for our clients over the summer that were realized this fall.
What’s Coming in 2025
🌟 New Recognized Show Series: Launching this December, our VHSA/BHSA Hunter/Jumper Series presented by The Salamander Collection offers more prizes, points, and opportunities for local riders.
🌴 Wellington Adventures: We’re taking a unique group of clients and horses to WEF Weeks 4–6, making top-tier competition more accessible.
🎉 Wakefield’s 10th Anniversary: Celebrating 10 years of our IEA program with Christmas in Middleburg Parade entry on December 7 and a year of special events.
🏇 Summer Polo Program: Look forward to expanded leagues, teams, and programs at our USPA-recognized polo club.
At Beverly, we’re driven by one mission: sharing the joy of horses with everyone. Thank you for being part of this incredible journey—we can’t wait to see what 2025 will bring!
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