January Sponsorship Update — Welcome to 2026

Beverly
Jan 6
2 min read

Welcome to 2026, where all of Beverly’s programs are established, activated, and ready to bring your brand deeper into existing platforms, broader across more audiences, and echoed more often through meaningful engagement.

Partner with a community brand that touches every hunter/jumper participant—from introductory riders to elite competitors, from those in the ring to those cheering from the rail—and connects with every polo patron, from the lesson rider and Pro-Am team sponsor to the sideline spectator.

Put your brand on the prize table, on the polo field, or in the Grand Prix arena. From annual partnerships to micro-sponsorships, there is a clear, flexible pathway to connect with our community.

Below is your planning calendar for a full year of impact.

Winter

Stay local. Show local.

Winter is about focus and foundation. These months bring a core group of committed enthusiasts to our local shows—riders, families, and supporters who value consistency and connection. It is a high-touch season where brands build familiarity and trust ahead of the busier months.

Looking for a winter escape? Turn your sights south. Beverly’s Florida programming offers premium exposure as elite riders and players extend their seasons. Be on a polo player’s jersey or a jumper’s saddle pad in the International Ring at the Winter Equestrian Festival. Only at Beverly can your brand activate seamlessly in both Virginia and Wellington.

Spring

Where momentum becomes scale.

Spring is the inflection point. Florida programming continues while activity at home accelerates—more riders, more entries, and more rings as we move fully outdoors.

This season marks the activation of our fully realized Grand Prix ring and expanded show facility, installed at the end of last year and now central to spring programming. Riders step into a professional, elevated environment designed for growth, visibility, and top-tier sport.

For sponsors, spring unlocks new premium placement opportunities: increased foot traffic, expanded ring utilization, enhanced hospitality, and a setting that elevates brand presence alongside rising performance and participation.

Summer

All programs converge.

Summer is when Beverly comes fully alive. All rings and fields are active, with full-scale participation in competition and vibrant spectator engagement beyond the rails.

The season opens with our rated Spring Classic hunter/jumper show and the return of Sunday Polo, setting the tone for a dynamic, high-visibility summer where brands are experienced repeatedly across disciplines and audiences.

Fall

The premiere season.

Fall is where our programs peak and present. Polo takes center stage with the prestigious USPA Eastern Challenge, while the hunter/jumper calendar features the Fall Classic and Fall Finals. This is the season of culmination, recognition, and celebration—where brands align with achievement, tradition, and community pride.